§ 02 / The Build
The paid media build, from day one.
Every engagement ships with full conversion tracking, landing page strategy, and proper platform setup before a single dollar is spent.
01Google Ads
Google Ads, done right.
Search campaigns built around buyer intent. Proper negative keyword lists. Daily bid optimization on days 1-30, weekly after. Ad copy tested, not guessed.
- Search campaigns structured by service + geo
- Negative keyword list maintained monthly
- Daily bid management in ramp phase
- A/B tested ad copy
02LSA
Local Services Ads, set up + managed.
Account setup. Verification. Review import. Weekly lead review and bid tuning. Google-guaranteed badge. Top-of-page placement on the highest-intent searches in your city.
- Full LSA account setup + verification
- Google-guaranteed badge earned
- Weekly lead dispute + refund management
- Bid tuning by service area
03Meta
Meta for retargeting + brand.
Meta isn't primary lead-gen for most contractors, but it's the best retargeting platform on earth. We use it to close people who visited your site and didn't convert, and to build local brand awareness.
- Retargeting for site visitors
- Lookalike audiences from your customer list
- Brand awareness in your service area
- Creative refresh monthly
04Landing
Landing pages that convert.
Every ad campaign gets a dedicated landing page. Not your homepage. Custom copy, one clear offer, one clear CTA, one clear form. Speed optimized. ADA compliant. Built to convert 15-25% of paid traffic.
- Dedicated landing page per campaign
- Single offer, single CTA
- Call + form + text capture
- Speed + accessibility matched to main site
05Tracking
Full conversion tracking.
Every call tracked with a dedicated number. Every form submission attributed. Revenue tied back to keyword, campaign, and ad. You see which ads book jobs and which burn budget.
- Dynamic call tracking per campaign
- Form + chat + text submission tracking
- Revenue attribution to ad source
- GA4 + Google Ads conversion import
06Reporting
ROI reports, in plain English.
Monthly ROI report: ad spend in, leads out, booked jobs, revenue attributed, cost per booked job. No vanity metrics. No graphs without context. Just the numbers that tell you whether this is working.
- Monthly ROI reports
- Cost per booked job tracked
- Quarterly strategy review
- Budget reallocation recommendations