A plan
with
numbers.

No hand-wavy 'brand strategy.' A quarterly plan with revenue targets, pipeline math, and competitor moves, reviewed with you every month. You'll know exactly what we're doing, what it costs, and what it will earn.

Why your marketing plateaus.

Most contractors hit a ceiling and stay there. Not because the market is saturated. Because nobody's steering the marketing with a real plan.

P.01 · No Plan Reactive

Marketing by tactics, not strategy.

You run Google Ads. You have a website. You sometimes post on Facebook. That's tactics, not a plan. Without a revenue target, a pipeline math, and a quarterly horizon, every tactic is a shot in the dark.

P.02 · Metrics Vanity

Vanity metrics, not revenue.

Traffic. Clicks. Impressions. Engagement. These are activity metrics. Booked jobs, revenue per lead, customer lifetime value, cost to acquire. These are the metrics that run a business. Most agencies report the first set. We report the second.

P.03 · Competitors Blind

No idea what competitors are doing.

Who's ranking above you? Who's bidding on your brand name? Who just redesigned their site? Who added a new service? Without quarterly competitor intel, you're the only player who doesn't know the board.

P.04 · Calendar Reactive

No seasonal calendar.

HVAC has two seasons. Roofing has storm windows. Plumbing has freeze events. Every trade has seasonal peaks that can 3-5× demand. Without a seasonal marketing calendar, you miss them. The contractors that plan ahead own those peaks.

The strategy build, quarterly.

Every strategy engagement ships with quarterly planning, monthly reviews, competitor intel, and direct access to a senior operator.

01Plan

Quarterly revenue plan.

Every 90 days: revenue target, pipeline math (how many leads × what close rate × average job value = target), channel mix, seasonal adjustments. You approve the plan. We execute against it. Every month we compare actual vs plan.

  • Quarterly revenue target + pipeline math
  • Channel mix by season
  • Budget allocation with clear ROI targets
  • Monthly actual-vs-plan reporting
02Intel

Competitor intel, quarterly.

Top 3 competitors tracked: their keyword rankings, their ad spend estimates, their review velocity, their new services, their website changes. You see exactly what they're doing and where the gaps are.

  • Top 3 competitor deep-dive per quarter
  • Keyword gap analysis
  • Ad spend + strategy estimate
  • Review velocity benchmarking
03Seasonal

Seasonal campaign calendar.

Your trade's seasonal peaks mapped to a 12-month calendar. HVAC: pre-summer, pre-winter. Roofing: pre-storm season. Plumbing: freeze campaigns. Each peak gets a pre-built campaign ready to activate.

  • 12-month seasonal calendar
  • Pre-built campaigns for each peak
  • Budget pre-allocated
  • Trigger-based activation
04Reviews

Monthly strategy calls.

30-60 minute call every month. Not with a junior account manager. With a senior operator who runs multiple contractor accounts and has seen what works and what doesn't in your trade and market.

  • Monthly call with senior operator
  • Actual vs plan review
  • Channel optimization decisions
  • New tactic evaluation
05QBR

Quarterly business review.

Every quarter: full 90-minute QBR. Previous quarter's actual results vs plan. Next quarter's plan. Budget reallocation. Strategic pivots. You walk out with a 90-day roadmap you can bank on.

  • Quarterly 90-minute QBR
  • Prior quarter results vs plan
  • Next quarter plan signed off
  • Annual goal progress review
06Access

Direct Slack/phone access.

Need a second opinion on a decision? Text us. Thinking about a new service line? Call. Emergency pricing question? Slack. You're not working with an agency, you're working with operators who pick up the phone.

  • Slack channel with full team
  • Phone access in business hours
  • Same-day response standard
  • No junior account manager

How we run Growth Strategy.

No mystery. No long discovery phase. A clear execution path with weekly progress visible from week one.

01

Week 1-2. Intake.

Revenue history review. Pipeline analysis. Customer interview sample. Competitor scan. Trade + market-specific research. We learn your business before we plan for it.

02

Week 3-4. Q1 Plan.

First 90-day plan delivered and walked through on a 90-minute call. Revenue target, pipeline math, channel mix, seasonal calendar, competitor strategy. You approve or revise. Then we execute.

03

Month 2+. Execution.

Monthly strategy calls. Monthly actual-vs-plan reporting. Quarterly QBRs and re-planning. Direct access when you need it. No scope creep, no surprise invoices, no junior handoffs.

Planning Horizon
90days

Contractors who plan quarterly compound faster than contractors who react monthly. A 90-day plan with revenue math, channel mix, and seasonal awareness is the difference between a ceiling and a trajectory. We build the plan. You sign off. We execute.

3
Competitors Tracked
12 mo
Seasonal Calendar
Senior
Operator on Account

Questions about Growth Strategy.

Q.01Is this included in all packages?

The Starter package includes monthly strategy check-ins. Growth and Scale include the full quarterly planning process, monthly senior operator calls, and quarterly QBRs. The level of strategy scales with the engagement.

Q.02What does a realistic quarterly plan look like?

Example: 'Q2 target 40 booked jobs at $4,200 avg = $168K revenue. Pipeline math: 160 leads at 25% close rate. Channel mix: 60% LSA, 30% SEO, 10% referrals. Seasonal focus: pre-summer HVAC campaign activates April 15.' You see the math. You sign off. We execute.

Q.03Will you give me strategy if I haven't signed up yet?

The free audit includes high-level strategic observations specific to your business. Not the full quarterly plan. If you want the full plan, that starts when the engagement starts.

Q.04Who's the 'senior operator'?

A marketing operator with 5+ years running contractor accounts and direct P&L responsibility. Not a junior hire. Not an 'account manager.' Someone who's actually run campaigns and knows what's working this week in your trade.

Q.05Do you work with seasonal businesses?

Yes, we specialize in it. HVAC, roofing, plumbing, landscaping, pool service, snow removal. Seasonal businesses need more strategic planning, not less. We build 12-month calendars with campaigns ready to activate at each peak.

The 30-Minute Audit

Ready to see what Growth Strategy would do for your business?

30-minute free audit. We scan your current setup, quantify what you're leaving on the table, and show you what the full system would return. No pitch. Keep the report either way.

Claim My Free Audit

Serving California contractors from Fresno to Los Angeles