Follow-up
on
autopilot.

78% of jobs go to the first business that responds. If your leads wait 30 minutes, they're gone. Our email + SMS automation replies in seconds, books the call, and re-engages the quiet ones. Zero leaks.

Why leads ghost you.

Lead response time is the single biggest variable in close rate. Most contractors lose the race before they even know it started.

P.01 · Speed Too Slow

30 minutes is too slow.

The Lead Response Management study (Kellogg School of Management) found that companies that responded within 5 minutes were 9× more likely to convert than those responding within 30. Most contractor inbounds wait hours.

P.02 · Channel Email Only

Email alone doesn't cut it.

Only 20% of emails are opened within the first hour. 85% of SMS are read within 3 minutes. A modern lead response needs SMS as the primary channel, email as the follow-up, not the other way around.

P.03 · Follow-up Dropped

Quotes go silent.

You send a quote. Customer goes quiet. You call twice, send one follow-up email, then move on. 30% of 'dead' quotes close with proper nurture. That's revenue sitting in your CRM waiting for a follow-up sequence.

P.04 · No-Shows Wasted

Appointment no-shows.

Every no-show is wasted drive time, wasted crew time, and wasted calendar slots that could have booked real jobs. A proper reminder sequence cuts no-shows 40-60%. Most contractors don't run one.

The automation build, end to end.

Every automation engagement ships with instant lead reply, appointment reminders, nurture sequences, and re-engagement flows. Activated on day one.

01Speed

Instant reply to every lead.

Form submission, call, chat, or text: we reply within 60 seconds by SMS. 'Hey [name], we got your request for [service]. Can I send you a quick calendar link to grab a slot?' The response beats your competitor to the punch.

  • Sub-60-second SMS reply on every lead
  • Multi-channel capture (form, call, text, chat)
  • Personalized by service + lead source
  • Calendar link in first message
02Nurture

Lead nurture sequences.

If a lead doesn't book immediately, a 7-touch sequence keeps them warm: SMS, email, SMS, email. Social proof, FAQ, objection handling, urgency, final offer. 30% of ghost quotes close on proper nurture.

  • 7-touch nurture across SMS + email
  • Social proof + case studies drip
  • Objection handling built in
  • Triggered by lead stage, not time
03Reminders

Appointment reminders that work.

24 hours before: SMS. 2 hours before: SMS. 30 minutes before: SMS with technician ETA and photo. Cuts no-shows 40-60%. Customer feels the care and shows up.

  • 24h, 2h, 30min reminders
  • Technician name + photo in final reminder
  • One-tap reschedule link
  • Two-way SMS for customer questions
04Re-engage

Re-engagement for ghosted quotes.

Quote sent, customer went quiet. 7 days: 'Hey, still thinking about [service]?' 30 days: 'Seasonal reminder.' 90 days: 'Just checking in.' Works. Recovers 20-30% of ghost quotes to booked jobs.

  • 7-day, 30-day, 90-day re-engagement
  • Seasonal trigger campaigns
  • One-click quote acceptance
  • Customer preference respected
05Review Ask

Post-job review automation.

Job complete. 24-48 hours later: SMS review request with one-tap link. Integrated with the reputation system so responses flow into the review pipeline automatically.

  • Post-job review ask automated
  • Integrated with reputation platform
  • Personalized by technician
  • Bad feedback filtered to private channel
06CRM

CRM integration, real and tested.

Leads flow into your CRM automatically. Every interaction logged. Pipeline stages update on customer action. Your CRM becomes your actual source of truth, not a graveyard of stale records.

  • Housecall Pro, ServiceTitan, Jobber, HubSpot
  • Bidirectional sync
  • Stage automation by lead behavior
  • Revenue attribution to source

How we run Marketing Automation.

No mystery. No long discovery phase. A clear execution path with weekly progress visible from week one.

01

Week 1. Wiring.

CRM audit and integration. Number provisioning for SMS. Email domain warming. All sequences loaded. Test messages sent. You approve every template before it goes live.

02

Week 2. Launch.

Live on day 8. Next lead that comes in gets the instant-reply treatment. Within 30 days you'll see recovered ghost quotes, reduced no-shows, and a measurable bump in close rate.

03

Month 2+. Optimize.

Monthly reports on every sequence: conversion by touch, drop-off points, high-performers. Sequences get refined. New seasonal campaigns activated. The system compounds with your pipeline.

First-Responder Advantage
78%

78% of jobs go to the first contractor who responds. Not the cheapest. Not the best reviewed. The fastest. Automation turns you into that first responder every single time, without adding a person to payroll.


Conversion in <5 Min
85%
SMS Read Rate
30%
Ghost Quote Recovery

Questions about Marketing Automation.

Q.01What if a customer doesn't want SMS?

SMS starts with a compliance opt-in. If they decline, we default to email. Every message includes STOP to opt out. We're TCPA-compliant and track consent in the CRM.

Q.02Do I still need to call leads myself?

For the first 60 seconds of lead response, no. The automation handles the immediate reply and calendar link. You take over for the actual sales conversation, the site visit, and the close. Automation handles the mechanics so your time goes to what matters.

Q.03Will this work with my existing CRM?

If you use Housecall Pro, ServiceTitan, Jobber, HubSpot, GoHighLevel, or most common contractor CRMs: yes, direct integration. If you use something niche, we can almost always connect via Zapier or API. If you have no CRM, we'll set one up as part of the engagement.

Q.04How do you personalize messages?

Every message pulls the customer name, service requested, lead source, and technician assigned (when applicable) from your CRM. Messages feel like they came from you, because in effect they did. You approve every template before it goes live.

Q.05What's the ROI on this?

Recovering 30% of ghost quotes alone typically pays for the engagement 3-5× over within the first 90 days. Add in reduced no-shows and faster lead response, and the ROI compounds from there. Your free audit shows the specific math for your pipeline.

The 30-Minute Audit

Ready to see what Marketing Automation would do for your business?

30-minute free audit. We scan your current setup, quantify what you're leaving on the table, and show you what the full system would return. No pitch. Keep the report either way.

Claim My Free Audit

Serving California contractors from Fresno to Los Angeles